Some people dream of being famous from the time they’re quite young. They crave the spotlight, and will do anything to be the center of attention.

They want nothing more than to become a celebrity, to have legions of adoring fans, and to have their name recognized the world over.

For others, fame is a means to an end. They want to be famous so people will buy their product, hire them to do something they love, or to influence others to support a cause they really care about.

They see promoting themselves and becoming a celebrity as a way to further their career, business, or other efforts, and nothing more. In many cases, these people would prefer not to be famous if they could be as effective in other ways.

Whichever category you fall into, if you’re reading this article you’re probably interested in becoming an Internet celebrity. Read on to find out more.

Why You’d Want to Be Internet Famous

As mentioned above, some people want to be famous as a means to an end while others just want to be famous. But why would you want to be Internet famous instead of old-fashioned, mainstream-media famous?

Well, to some extent the question answers itself. Becoming famous in a traditional sense is hard.

It takes a lot of time and a lot of money in most cases.

In all likelihood, becoming traditional-famous will require you to move somewhere celebrities live (like Los Angeles or New York), spend all your time trying to gain media attention, and then it’s hit-or-miss at best.

Unless you’ve got a family fortune, are incredibly gorgeous, and/or are incredibly talented and driven (and have a whole lot of luck on your side), you could spend years trying to get attention with no results.

But Internet fame is different. Virtually anyone can do it.

It doesn’t cost a lot (most of the technologies you’ll need to use are completely free, and those that aren’t you likely already have access to). And it doesn’t have to become a full time job.

Another great thing about Internet fame is that it’s fairly easy to get your followers and fans to actually do something you ask them to do.

When you ask someone to buy your product or donate to your cause in a newspaper article, they’re not in a position to do so immediately. They’ll have to put the newspaper down, and either go to the store or go online and purchase or donate. In all likelihood, they’ll put it on their mental to-do list and then forget all about it half an hour later.

But with Internet fame, if you ask someone in a blog post or a tweet or a Facebook update to click on a link to buy something (or donate, or read something, or share something), it’s very easy for them to follow through. All they have to do is click. It makes immediate action that much more likely.

Some Initial Preparations

Taking a week or two to make some initial preparations before you start your quest to become Internet famous can save you a lot of headaches and hassles down the road. There are a few things you’ll need to do to optimize your chances of success.

Choose a Niche

First of all, you’ll need to have a niche. It’s pretty tough to become Internet famous these days if you’re trying to appeal to everyone.

If you have a product or cause you’re trying to promote, this makes choosing a niche easier (you want to appeal to those people who would be your customers or donors). But if you just want to be famous to be famous, you’ll need to give it more thought.

Pick something you’re interested in or knowledgeable about. Whatever you do, make sure the niche you choose is something you’re passionate about. That passion will shine through in your online activities and help get your followers excited.

Also, try to adapt your personality to appeal to your potential fans. This doesn’t mean you need to change who you are, but simply to emphasize one or another aspect of your personality over the others.

Take a Good Profile Photo

A good profile picture or avatar is really important. You should take a photo that shows you in the light you want to portray yourself in.

If you’re trying to come across as professional, make sure your avatar pic is professional. That doesn’t necessarily mean you have to have a photo that’s stuffy, but it should reflect a professional attitude (see the photo below for a good example).

If you’re trying to become famous in order to help stop global warming, make sure your profile picture doesn’t show you sitting in an SUV (even if it is a hybrid). If your online persona is supposed to be wacky or crazy, make your profile pic reflect that.

Social Media Technologies to Use

So you’ve decided to become an online celebrity. That’s great. But you’re probably wondering how, exactly, you’re supposed to do that.

Below is a great list of the social media technologies out there and how you can take advantage of each. This is an abbreviated list and doesn’t include everything to know about each, but it’s a good starting point and will get you going in the right direction.

• Blogs
  If you’re considering becoming an online celeb, you really need to have a blog. Whether you choose to go with a free, hosted blog (like Wordpress.com or Tumblr) or host your own, a blog is an important part of your online presence. Use it to let your fans know about all the things you’re doing online and off.
• Microblogging
  Twitter or similar services are another important place to share information about your activities with your fans. Twitter is the most popular, so an account there is probably your best bet.
• Multimedia
  Branching out into multimedia content can go a long way toward getting people excited about what you have to say. Consider video (including video blogging, aka vlogging), podcasts, or even photo sharing to become even more known.
• Social Networks
  You’ll want to join at least one social network, and depending on your niche, you may want to join more than one. There are two basic kinds of social network: general networks that attract a wide range of people, and specialized networks that focus on a particular subject area or niche. Join a general one (Facebook is a good all-around option; MySpace is good if you’re somehow related to the music industry; LinkedIn is best for professionals and corporate types), and any specialized networks that are active in your niche.
• Social Bookmarking and News
  Using social bookmarking and news sites can be a great way to get your content out to potential fans and followers. If you build a reputation for disseminating high-quality content, other users will be more likely to vote up or share the content you submit.

So now that you know which platforms you should check out, how do you make the most of them?

Well, the short answer is to consistenly create high-quality content. Think of what your fans potential fans are interested in. What kinds of content do they like? What kinds of things are they looking for online? What are they not getting anywhere else?

Answer those and you’ll have a good idea of what you need to do to keep your fans happy and gain new fans.

Creating Your Social Media Strategy

Creating a strategy for your social media efforts can really pay off. Rather than taking a hap-hazzard, shotgun-style approach, come up with a plan for how to best-focus your online efforts. By doing this, you’ll waste less time and likely see better results.

Start out by deciding which technologies you want to use. Blogs are a must, as are social networks. Microblogging is another one you should seriously consider. But what you do beyond that is entirely a matter of personal choice. Think about it and decide what you’re most comfortable with. Not everyone likes doing video or audio. Not everyone is a great photographer. That’s fine. You don’t have to be to be Internet famous.

Once you’ve decided which platforms you want to use, and have signed up for accounts on each, you’ll want to decide how much time you can devote to your efforts each day.

Keeping a blog updated on a regular basis, participating in social networks, and microblogging can all be done in an hour a day or less (though you should probably break that down in two 30-minute sessions or four 15-minute sessions for better results and to give the impression you’re active a lot more than you really are).

If you want to do podcasts or videos, you might want to devote another couple of hours each week to their production.

Let’s say you’re going to spend an hour each day, in four 15-minute chunks. Your social media strategy might look something like this:

• Morning 15 minutes: Check Twitter and blog comments. Send out a tweet or two. Respond to comments.
• Lunchtime 15 minutes: Write a blog post. Send out another tweet (announcing the post preferably). Update status on social networks.
• Afternoon 15 minutes: Update status and tweet. Check for more blog comments and respond.
• Evening 15 minutes: Update status and tweet.

It’s a pretty simple strategy that aims to keep you in front of your fans throughout the day.

There are various tools that can help you do these things faster (like TweetDeck or Ping.fm, which let you update your social networks and Twitter at the same time).

There are also services where you can pre-schedule updates, spreading them out over the whole day even if you’re not online. Take advantage to the technology you have available to you to simplify and automate your social media efforts as much as is practically possible.

You might not have dedicated times to update your online activities. If you use a cell phone to update your status or to tweet, you’ll likely be able to post updates throughout the day. Or you might dedicate a couple hours each weekend to writing blog posts for the week.

This can make it quite a bit easier to stay updated without having to dedicate blocks of time to these activities. Just make sure you’re consistent, and that you post updates on a daily basis (keeping a daily checklist of sites to update can be helpful).

Keys to Internet Fame

So, you’ve got a Facebook account, a Twitter feed, and a blog, and you update them all regularly. Is that really all there is to it?

Well, yes and no. Becoming Internet Famous requires a bit more than just regular updates. There’s no tried-and-true formula that will work every time.

It’s going to depend on the platforms you use, how much time you can devote to your efforts, and a bit of luck. But here are some key things you can do to improve your odds.

• Let your personality shine through
  Everyone has a personality, and one key to setting yourself apart is to let yours show. Don’t be afraid to let your followers and fans see the real you. When someone feels like they’re dealing with a real person, rather than someone who’s faking it for attention, they’re more likely to become a true fan, someone who will become an advocate for you and your content and push it out to their own friends and followers (thereby creating an even bigger fanbase for you).
• Engage your followers
  When you start getting some Twitter followers or Facebook friends or blog commenters, make sure you engage with them. Have conversations. Ask for their input. Respond to what they’re saying. This makes people remember who you are more easily, and makes it more likely they’ll turn to you when they need advice in your area of expertise.
• Be passionate
  If you’re passionate about what you’re doing and what you’re talking about, that will be evident in the content you produce. Fans and followers like someone who is passionate about what they do; in fact, it can be contagious. If they see that you’re really into something, they’re more likely to want to find out why you love it so much and to become interested in it themselves.
• Make your fans care
  This is really an extension of the previous two, but give your fans a reason to care about what you’re doing. This is done through being authentic and building trust among your fans (so they know what you’re saying is real), being passionate about what you say and do, and asking for their input, advice, and take on what you’re doing. If you involve your followers in your online life, rather than simply using social media as a soapbox, you’ll quickly turn casual followers into fans.
• It’s a process
  You’re probably not going to gain Internet fame overnight. While there are some who have done it, many of them have gone on to become one-hit wonders, better known for some extreme antics, embarrassment, or humiliation than for anything worthwhile. Instead, look at the long view when it comes to building up a fan-base and really cultivating a following that will not only know who you are, but will care what you have to say.
• Know when to call it quits
  Not every effort you make online is going to be successful. Maybe you’ll find after doing a few podcasts that it’s just not your thing. Or maybe you’ll find that even though you’re enjoying something, it’s just not providing any results (make sure you give these things a few months though, as some take a bit longer to catch on). Maybe you’ll even decide that there just aren’t enough potential followers out there for your chosen niche (or that they’re all too preoccupied with someone else in your niche that you just can’t seem to outdo). In any case, know when it’s time to move on to something else. This doesn’t mean you need to give up your dream of being Internet famous, only that you need to re-evaluate how you’re going about it and adjust your strategy.

Just as luxury resort group Six Senses was ahead of the curve with its sexy castaway fantasy resort in the Maldives, Soneva Fushi, Six Senses Destination Spa Phuket is a spa fantasy that lasts for days, even weeks, depending how long you want to stay. We only had four days but that was enough time to understand why this destination spa is so popular, it goes way beyond pampering. The experience starts as soon as you arrive of the private island of Naka Yai, just of the north-east coast of Phuket in Phang Nga Bay. There’s no lobby, no queues, just walk up the postcard perfect jetty and head straight for the spa for an extensive assessment.

A daily programme is worked out that must include at least two treatments each day. From there, a personal butler takes you to your beach villa that comes with private pool, steamroom, indoor/outdoor show, sea views and a luxe bed that ended up providing the best sleep in memory. This is heaven for spa trekkers. No stress, complete relaxation, super healthy organic food and not one but four spas – Thai, Indian, Indonesian and Chinese – to experience.

What to wear is yet another thing that you don’t have to worry about here. Everyone wears organic cotton pyjamas so save the Pucci and Gucci for Mykonos. These PJs are perfect in the tropical heat. Six Senses is very good at shedding away all the chaos of modern life.

There’s no internet, no news channels (just movies from their library), moving from spa appointment, to meals and back to the villa. The place makes you so aware of how you live, what you put into your body, stress levels and what is really feels to be relaxed.

It would be easy to spend the whole stay holed up in the villa. The aesthetic is Fred Flintstone meets very stylish designer, no sharp edges, nothing overly processed. it’s all about beautiful organic forms and a connection to the natural world.

The rooms feature signs made with coconut husks, sugar palm leaf thatching, earthy tones, textured walls and natural light. There are 61 villas and two ubervillas – the Enclave and the Retreat on the Hill that regularly house royalty and megawatt celebrities in their palatial compounds.

Here, most of the food is grown on the island or sourced locally. Meal options include a “fishetarian” diet or raw foods (think raw vegan food -nothing over 46 degrees Celsius). Buffet breakfast includes a line up of fresh juices for every cure and every day the menu changes. Fat content and calories are noted. Days quickly fall into a rhythm of treatments, organic food, workout sessions and alternative therapies from iridology to blood analysis. The day is followed by perfect rest and deep, deep sleep. Be warned, it can be hard to get to early morning yoga or kayaking because the bed is so comfortable.

Each spa its own little universe, with a gateway into sublime interiors, with surrounding outdoor spaces perfectly complementing the experience. It is so far removed from the concept of the spa with a fountain out front, rows of treatment rooms out the back. Six Senses has gone all out – the ground level Thai-style massage beds, an Indian colonics chambre, the perfect Chinese bamboo garden and pavilion for the post-treatment cup of tea. It would take weeks to try every treatment and to add to the top therapists on staff, internationally recognised trainers and practitioners jet in for guest residencies too.

By day three, there is no such thing as stress, just complete relaxation. I only had four days here, many extend their stay and cancel other plans and it’s easy to see why. The destination spa has an incredible future for travellers looking for a total escape, no tweets, no email, no junk food. Six Senses also understands that a spa doesn’t have to mean one ‘flavor’ of treatment. At Naka Yai, recent visiting practitioners include triathletes, pilates, reiki masters and top personal trainers. This fresh approach to spas is also happening at other Six Senses spas including a new Paris property opening on the rue de Castiglione next month. The brand is continuing on from success at resorts in Doha, Barcelona, Portugal, Jordan, Oman and the Maldives. The Six Senses brand is set to conquer the spa world again with a palatial spa opening in Marrakech in Morocco that opens in 2011. Can’t wait. – Bill Tikos

[via: TheCoolHunter]

If celebrity patrons are an indicator of a hotel’s popularity, the Maldives super-lux Huvafen Fushi is about as hot as it gets. George Clooney popped in for lunch last month, Kate Moss partied in her Ocean Villa, Tom Cruise and Katie Holmes booked in a massage during their honeymoon, Alexander McQueen had left when I arrived and when I left the island, Stefano Gabbana of Dolce & Gabbana and John Galliano were set to arrive (separately).

Trendsetting Huvafen Fushi has been raising the benchmark since its first inception two years ago. Opening its doors to feature the world’s first underwater spa, Huvafen Fushi has since earned its spot on the coveted Conde Nast Traveller MagazinesUK and US Hot List.

This discreetly luxurious, contemporary retreat is located on its own lagoon on a tiny island in North Male Atoll. I arrived late into the night direct from Singapore, the flight doesn’t get in until 10pm (note: book Emirates instead to arrive during the day).

When I was escorted into my over-water bungalow, I felt like I’d walked into an Apple store/Armani showroom, with a bed in the middle surrounded by all my favorite gadgets. Surround sound Bose indoor/outdoor music system, Plasma TV screens, Bang & Olufsen phones, iPod Nano with an incredible selection of music that had already been installed, a separate massive bath which overlooks the ocean, my own private plunge pool, oversized king size bed, Frette linen, designer furniture (including pieces by Frank Gehry) electronic curtains, waterfall shower, the list goes on and on.

Waking up in the Maldives is something everyone should experience before they die. The view from the bed in my room overlooked the plunge pool which overlooks the Ocean. It’s an incredible sight, serious postcard material.

The day at Huvafen Fushi starts off with a buffet breakfast in Celcius, luxe-but-laid-back dining on a white sand floored deck branching out over the lagoon. Next it’s off snorkeling where you’ll see the most amazing colored coral and sea life including sting rays. It takes approximately 3 hours before you realize you have a tan, the sun is extremely bright and even with 30+ sunblock, you tan quite fast and you notice tan lines by the time you’ve finished breakfast.

My day was busy, yet I did nothing. I snorkeled, I tanned, I read, I snorkeled again, I read more, I walked over to the over-water gym, and walked back out (are you kidding, who can face the gym on holidays) and before I knew it, the sun was already setting.  So I headed to Umbar to order a cocktail and sit back in the seriously comfy lounge chairs and watch the sunset while the chill band played, very Cafe Del Mar. The music, the sunset, the people, the atmosphere  – it’s an amazing vibe. Dinner at Salt restaurant (barefoot) is a highlight. The food was fine dining at its best, as good as anything you’ll find in the world’s best restaurants.

Famously, the highest point in the Maldives is only four meters above sea level, so perhaps its not surprising that the Huvafen spa is underwater, something totally exclusive to this resort.  It’s like entering a glamorous fishbowl where you are the main attraction to the fish. It’s the perfect environment for a massage. I chose the Maldivian monsoon ritual massage and it defies description. All I can say is that I don’t think I will ever be able to top the experience. Incredible is an understatement.

[via: TheCoolHunter]

Much has been said about the state of Dubai since its lightning speed of development almost ground to a halt, thanks to the global financial crisis. What, everyone is wondering, will come of Brand Dubai?

The Cool Hunter Platinum team has visited Dubai regularly over the last few years and on our most recent trip we asked ourselves the same question. Aside from the fact that Dubai was (and still is) trying to cram 100 years of development into less than two decades – the making of Dubai marks one of the most audacious and epic branding exercises undertaken in modern times. The task, to transform a Middle Eastern port into an ultra-modern global financial, business and cultural centre, has been attacked with gusto, to say the least, funded by incredibly deep local pockets. Like a new brand of soft drink, the marketers approached Dubai like a product and brought it to life.

The seemingly unending supply of money sparked an unspoken competition between developers and business leaders to create the most ostentatious – biggest, tallest, widest et al – of absolutely anything, not least the ’super’ buildings, created by international star-architects, all vying for ‘icon’ status. More than anything, this was the cornerstone of Brand Dubai. Which worked quite well for a while. And then the world changed. The bubble burst and everything that Dubai stood for – overt displays of wealth and conspicuous consumption fell dramatically out of vogue.

So where to now? We wondered, looking around at all of the unfinished skyscrapers on a recent trip.

Like a soft drink brand that has misjudged its market, Dubai needs a ‘re-brand’ to reposition itself – that much is certain. The world doesn’t like the flavor or texture of Dubai anymore, so R&D needs to go back to the drawing board.

Snapping at its heels are other centres in the region, such as Qatar, which appears to have learned from Dubai’s mistakes. It too has dizzyingly deep pockets but appears to be taking the path of relative restraint. Which, in a world still reeling from the GFC, is totally on-brand right now. – Laura Demasi

Boundless NY “Just Another Day in Brooklyn” from Kellen Dengler on Vimeo.

To commemorate their 3 Year Anniversary, Boundless NY brings a peek around their neighborhood of Willamsburg, Brooklyn.

Paris-based Agence Jouin Manku took on its first large-scale integrated architectural and interior design commission in 2003, when YTL Design Group from Kuala Lumpur, Malaysia, invited it to design the residence of a Malaysian power family.

Completed in the latter part of 2008, the residence is the ultimate expression of the taste, influence and industrial-scale capabilities of the prominent family whose entrepreneurial activities have shaped Kuala Lumpur’s skyline.

Three generations of the family inhabit the 3,000 square-meter residence designed to accommodate both private and public functions.

The building includes nine bedrooms, two family rooms, a family kitchen and a private dining area, a family library, a game room, a study, a public reception area, a formal dining room, a ballroom, chapel, 21 bathrooms, a swimming pool, two guest suites plus indoor private and guest parking.

The initial sketches exploring the owners’ usage requirements reveal resemblances to the boring stacked-boxes look still so ubiquitous in residential architecture. And while traces of the ”heaped trailers“ syndrome remain in the finished building, this is not the Jetsons, neither are we looking at EPCOT, Tomorrowland or the 1964 New York World’s Fair.

We are in the lush vegetation of a posh Kuala Lumpur residential area, and in spite of the boxiness of the structure, an elegant circular softness manages to permeate the sightlines and key details of the building, making it an agreeable part of its landscape.

Inside, prominent examples of this curvilinear elegance include the amazing staircases resembling the inside of a shell when viewed from above, and the round ballroom chandelier of 13,000 custom-designed undulating petals of unglazed cast porcelain biscuit.

The curved walls both inside and out have a functional purpose of providing privacy and enclosing each function gently in its own space. The overall sweeping feel inside the spaces invites the viewer in and creates soft, arching vistas.

The concept consists of three layers: the base for public functions, the ring for guests and the private house for the family.

The inside of the magnificent residence is gorgeous with its high ceilings, large windows and abundance of light. White color and natural wood are dominant elements but they allow the view from the vast, mostly retractable, windows to remain the main visual attraction.

The residence is also a wonderful study of contrasts between inside and outside, private and public, traditional and ultra modern, man-made and natural.

We love a fine wine, especially when it can be ingested in as thoughtful an environment as this one. Welcome to Meru’s, a “designer” winery like no other. Located in the Napa Valley in California, Merus looks more like a Michelin-starred restaurant than your average cellar-door retail outlet. Exposed beams are the only nod to the past in this interior design strategy, which is thoroughly modern with a hint of Californian warmth.

Amsterdam-based Uxus Design is the architecture and design firm behind the winery. With more than a few inspiring, high profile projects under its belt, Uxus is one of the Netherlands’ hottest design studios – with an office to match.

It’s been a busy year for Uxus, who have unveiled a number of other great retail design projects recently including the new Heineken ‘concept’ bars which will open in airports across the globe and one of Europe’s coolest McDonald’s play areas in Amsterdam. - Bill Tikos

Nearly 25 years ago, the world tuned into Melbourne for the ultimate in sporting events, the Olympic Games. Even long before that, Aussies were renowned as being among the world’s greatest sport fans. From grand-slam tennis to cricket’s oldest and greatest rivalry between Australia and England, Ozzie sports are part of its culture.

Opening in 2010, the Melbourne Rectangular Stadium, designed by COX Architects with engineering assistance from Arup, and from Norman Disney & Young — is a $200-million boutique rugby and soccer stadium with a capacity of 31,000.

Pride in sporting venues is also part of the very culture that supports sports so proactively. To stand on the same level as the Bird’s Nest, the Water Cube, Wimbledon, Coliseum and all sports architecture icons, new and old, great sporting venues support and enhance the cities in which they stand.

Melbourne expects its new Rectangular Stadium to not only contribute to the city’s sporting life, but also to be a focal point of the city’s Olympic Sports Park and Entertainment Precinct — only a short walk from the city center.

Fractured architecture is slowly becoming synonymous with 21st-century architecture in Melbourne. From the honeycomb concrete façade of Federation Square, to the steel tubing we recently wrote about on the city’s new recital centre, the bio-frame roof of the Rectangular Stadium already looks like it belongs. The roof will be covered with thousands of LED lights that can shine in many colors. They will be programmed to follow patterns that mimic the crowd’s energy during a match — soccer with Victory or rugby with Storm — or any other game or event. - Andrew J Wiener

Atkin’s Architecture Group recently won the first prize award for an international design competition with this stunning entry. Set in a spectacular water filled quarry in Songjiang, China, the 400 bed resort hotel is uniquely constructed within the natural elements of the quarry. Underwater public areas and guest rooms add to the uniqueness, but the resort also boasts cafes, restaurants and sporting facilities.

The lowest level runs with the aquatic theme by housing a luxurious swimming pool and an extreme sports center for activities such as rock climbing and bungee jumping which will be cantilevered over the quarry and accessed by special lifts from the water. With a stunning visual presentation as shown here, it’s no wonder this project took home the first prize. This is a fine example of an ultra modern facility co-existing amongst its natural environment.