Here We Grow Again….

Due to the popular demand of our New Year’s Eve 2010 Mansion Party and my 28th Birthday Celebration, Russ Weiner’s Rockstar Energy Mansion will no longer be the host of our event.

Although we’re blessed to have such a problem of of having an event with this much anticipation, Russ Weiner (Owner of Rockstar Energy) and his employees have been contacted unfairly and with an overwhelming amount of phone calls and e-mails regarding New Year’s Eve.

Our event’s recent buzz, growing hype and misunderstandings have caused great concerns for Russ Weiner, the Rockstar Energy Brand, the Rockstar Energy Estate and it’s neighbors. We were forced to change the site of our event that we had previously promoted.

We have been fortunate enough to secure another location for our event. Moving forward, Russ Weiner, the Rockstar Energy Estate and/or the Rockstar Energy Brand will NOT be affiliated with our event. Russ Weiner’s Rockstar Energy Estate will not be having an event on New Year’s Eve of any kind.

On behalf of everyone involved in the Promotion & Marketing of this even, we would like to apologize to Russ Weiner, Rob Griffin, Tony Guilfoyle and Rockstar Energy for the attention we’ve caused them and their property. Although we wish we could have done more damage control prior to the cancelation of our event, we understand the concerns by all parties involved regarding our prior engagement. All parties have agreed to move in a different direction for this Special Event in order to produce the quality event we promised everyone who has purchased tickets.

With the past behind us, we’re extremely excited to be days away from our highly anticipated event and look forward to seeing everyone in attendance. It has truly been a work in progress. We hope to see you all there and if you can’t be a part of it, at least you’ll get to witness history!

For more information on the Event heard around the West Coast, check out: http://www.hollywoodhillsmansion.com

Mass Appeal nor any other Promotional Group involved meant any harm in the Promotion or Marketing of this Event.

I am not surprised that Pharrell Williams is one of the first to debut the Christian Louboutin Studded Louis Sneakers ($1,200) from their Spring/Summer 2010 shoe collection. These sneakers feature silver-toned spikes covering the toe and the sides with off-white cream laces. Everybody weigh in, what do you think about these sneakers now that you’ve seen a celeb rockin them?

It began with a startling, inexplicable explosion of anger over a seat on a D train. And then the passenger who had resisted giving up his seat was bleeding from stab wounds, staggering through the car, collapsing, dying.

The other passengers on the train at 2 a.m. Saturday — among them four photography students on their way home from burgers and beer in a Midtown restaurant — had just become witnesses to a murder. One of the students, Paola Nuñez Solorio, 30, chronicled the aftermath of the stabbing, ending her day as she had begun it, watching the world through her camera.

In the morning she had zoomed in on apartment-building courtyards for a school project. Now she was photographing frightened passengers, a wounded man tottering through the train, a killer standing at the end of the car.

She took 120 photographs in the mayhem that followed the stabbing, some out of focus, some a blur of passengers scrambling to get out of harm’s way, some showing the victim’s blood on the floor, some showing the victim’s body sprawled across the two seats he collapsed on.

New York City and its subways are far safer than they once were, but violence can still erupt, seemingly out of nowhere, and Ms. Nuñez’s photographs captured the harrowing moments in all their unfiltered, unvarnished reality.

Ms. Nuñez and her friends had been standing in the first car of the uptown D train after they boarded at 42nd Street and Avenue of the Americas. There were scattered empty seats, not enough for them to sit together, so they stood, talking about nothing in particular.

The train stopped at Rockefeller Center, and moments after it pulled out of the station, they realized something was wrong at the other end of their car.

“Everyone started running toward us,” Ms. Nuñez said. “We thought there was a fight. Then we saw this guy with blood coming out of his mouth, and the killer right behind him, putting this thing away. I didn’t know what it was.”

It was a knife, other passengers said.

Instinctively, Ms. Nuñez reached for her camera, a digital single-lens reflex model that did not need a flash to function in the fluorescent light of the car.

She and her friends had not noticed the suspect, identified by the police as Geraldo Sanchez, 37, an exterminator from the Bronx, when he boarded at Rockefeller Center. Nor had they realized that he had gone on a rampage at the other end of the car, spilling food and demanding that a passenger, Dwight Johnson, 36, vacate a seat beside one of the doors.

Mr. Johnson said there were other seats.

Mr. Sanchez said he wanted that seat. Soon he pulled out a knife and slashed Mr. Johnson’s hands and neck, witnesses said. Ms. Nuñez said Mr. Johnson staggered through the car, bleeding, with Mr. Sanchez right behind him.

“We didn’t know what to do,” Ms. Nuñez said, and she and her friends realized they might be in danger: “We were stuck with the killer.”

The fear behind that thought deepened when someone pulled the emergency brake cord, freezing the train between Rockefeller Center and the Seventh Avenue station. The passengers were trapped in the car with the suspect and the dying victim longer than if the train had gone on to the station and had been met by the police.

As the train sat in the tunnel, the terrified passengers huddled together. Mr. Sanchez walked by and began trying to open the locked door leading to the next car. “We didn’t know what to do,” Ms. Nuñez said. “A guy standing with us said, ‘Don’t move.’ ”

Another passenger, a woman, fainted. The man with her tried to revive her, Ms. Nuñez said.

After several long minutes, the train started moving again. It pulled into the next station, at Seventh Avenue, but the doors remained closed.

One of Ms. Nuñez’s friends said it appeared that the two officers on the platform were waiting for backups to arrive. That left the passengers in the car feeling vulnerable anew. “People were looking at us like we were in the zoo,” said the friend, who asked not to be identified because she had not told her father that she had been at the scene.

Once the doors opened and the police stepped in, “We told them, ‘That’s the guy who killed him,’ ” the woman recalled. “They said, ‘Step aside.’ ”

She said Mr. Sanchez tried to blend in with the other passengers as police officers swarmed into the car. “The killer tried to be a part of us,” she said. She remembered hearing him say, “I didn’t do anything.”

Mr. Johnson was pronounced dead at the scene, the police said. Mr. Sanchez was charged with second-degree murder and weapons possession.

A dutch site by the name of PS3 Clan has just revealed the newest rumor about the PlayStation 4, and the raw power it will have under its hood. Below is a statement the site received from IMGTEC quoted.

“The PlayStation 4 shall use a high end variant of the 6 Series line. Performance, specifications and features are unknown at this time. The Series 6 shall receive an official announcement from IMGTEC sometime in 2010, with initial models targeting the smartphone and netbook sectors.”

According to this, the PS4 will use the PowerVR Series 6 graphics card by Imagination Technologies. This graphics card is suppose to be 3 to 5 times better than a competitive level nVidia/ATI graphics card. The PowerVR card is also the same size and price as a nVidia card. Hopefully, gamers won’t have to wait long to find out if this rumor is true.

They want nothing more than to become a celebrity, to have legions of adoring fans, and to have their name recognized the world over.

For others, fame is a means to an end. They want to be famous so people will buy their product, hire them to do something they love, or to influence others to support a cause they really care about.

They see promoting themselves and becoming a celebrity as a way to further their career, business, or other efforts, and nothing more. In many cases, these people would prefer not to be famous if they could be as effective in other ways.

Whichever category you fall into, if you’re reading this article you’re probably interested in becoming an Internet celebrity. Read on to find out more.

Why You’d Want to Be Internet Famous

As mentioned above, some people want to be famous as a means to an end while others just want to be famous. But why would you want to be Internet famous instead of old-fashioned, mainstream-media famous?

Well, to some extent the question answers itself. Becoming famous in a traditional sense is hard.

It takes a lot of time and a lot of money in most cases.

In all likelihood, becoming traditional-famous will require you to move somewhere celebrities live (like Los Angeles or New York), spend all your time trying to gain media attention, and then it’s hit-or-miss at best.

Unless you’ve got a family fortune, are incredibly gorgeous, and/or are incredibly talented and driven (and have a whole lot of luck on your side), you could spend years trying to get attention with no results.

But Internet fame is different. Virtually anyone can do it.

It doesn’t cost a lot (most of the technologies you’ll need to use are completely free, and those that aren’t you likely already have access to). And it doesn’t have to become a full time job.

Another great thing about Internet fame is that it’s fairly easy to get your followers and fans to actually do something you ask them to do.

When you ask someone to buy your product or donate to your cause in a newspaper article, they’re not in a position to do so immediately. They’ll have to put the newspaper down, and either go to the store or go online and purchase or donate. In all likelihood, they’ll put it on their mental to-do list and then forget all about it half an hour later.

But with Internet fame, if you ask someone in a blog post or a tweet or a Facebook update to click on a link to buy something (or donate, or read something, or share something), it’s very easy for them to follow through. All they have to do is click. It makes immediate action that much more likely.

Some Initial Preparations

Taking a week or two to make some initial preparations before you start your quest to become Internet famous can save you a lot of headaches and hassles down the road. There are a few things you’ll need to do to optimize your chances of success.

Choose a Niche

First of all, you’ll need to have a niche. It’s pretty tough to become Internet famous these days if you’re trying to appeal to everyone.

If you have a product or cause you’re trying to promote, this makes choosing a niche easier (you want to appeal to those people who would be your customers or donors). But if you just want to be famous to be famous, you’ll need to give it more thought.

Pick something you’re interested in or knowledgeable about. Whatever you do, make sure the niche you choose is something you’re passionate about. That passion will shine through in your online activities and help get your followers excited.

Also, try to adapt your personality to appeal to your potential fans. This doesn’t mean you need to change who you are, but simply to emphasize one or another aspect of your personality over the others.

Take a Good Profile Photo

A good profile picture or avatar is really important. You should take a photo that shows you in the light you want to portray yourself in.

If you’re trying to come across as professional, make sure your avatar pic is professional. That doesn’t necessarily mean you have to have a photo that’s stuffy, but it should reflect a professional attitude (see the photo below for a good example).

If you’re trying to become famous in order to help stop global warming, make sure your profile picture doesn’t show you sitting in an SUV (even if it is a hybrid). If your online persona is supposed to be wacky or crazy, make your profile pic reflect that.

Social Media Technologies to Use

So you’ve decided to become an online celebrity. That’s great. But you’re probably wondering how, exactly, you’re supposed to do that.

Below is a great list of the social media technologies out there and how you can take advantage of each. This is an abbreviated list and doesn’t include everything to know about each, but it’s a good starting point and will get you going in the right direction.

• Blogs
  If you’re considering becoming an online celeb, you really need to have a blog. Whether you choose to go with a free, hosted blog (like Wordpress.com or Tumblr) or host your own, a blog is an important part of your online presence. Use it to let your fans know about all the things you’re doing online and off.
• Microblogging
  Twitter or similar services are another important place to share information about your activities with your fans. Twitter is the most popular, so an account there is probably your best bet.
• Multimedia
  Branching out into multimedia content can go a long way toward getting people excited about what you have to say. Consider video (including video blogging, aka vlogging), podcasts, or even photo sharing to become even more known.
• Social Networks
  You’ll want to join at least one social network, and depending on your niche, you may want to join more than one. There are two basic kinds of social network: general networks that attract a wide range of people, and specialized networks that focus on a particular subject area or niche. Join a general one (Facebook is a good all-around option; MySpace is good if you’re somehow related to the music industry; LinkedIn is best for professionals and corporate types), and any specialized networks that are active in your niche.
• Social Bookmarking and News
  Using social bookmarking and news sites can be a great way to get your content out to potential fans and followers. If you build a reputation for disseminating high-quality content, other users will be more likely to vote up or share the content you submit.

So now that you know which platforms you should check out, how do you make the most of them?

Well, the short answer is to consistenly create high-quality content. Think of what your fans potential fans are interested in. What kinds of content do they like? What kinds of things are they looking for online? What are they not getting anywhere else?

Answer those and you’ll have a good idea of what you need to do to keep your fans happy and gain new fans.

Creating Your Social Media Strategy

Creating a strategy for your social media efforts can really pay off. Rather than taking a hap-hazzard, shotgun-style approach, come up with a plan for how to best-focus your online efforts. By doing this, you’ll waste less time and likely see better results.

Start out by deciding which technologies you want to use. Blogs are a must, as are social networks. Microblogging is another one you should seriously consider. But what you do beyond that is entirely a matter of personal choice. Think about it and decide what you’re most comfortable with. Not everyone likes doing video or audio. Not everyone is a great photographer. That’s fine. You don’t have to be to be Internet famous.

Once you’ve decided which platforms you want to use, and have signed up for accounts on each, you’ll want to decide how much time you can devote to your efforts each day.

Keeping a blog updated on a regular basis, participating in social networks, and microblogging can all be done in an hour a day or less (though you should probably break that down in two 30-minute sessions or four 15-minute sessions for better results and to give the impression you’re active a lot more than you really are).

If you want to do podcasts or videos, you might want to devote another couple of hours each week to their production.

Let’s say you’re going to spend an hour each day, in four 15-minute chunks. Your social media strategy might look something like this:

• Morning 15 minutes: Check Twitter and blog comments. Send out a tweet or two. Respond to comments.
• Lunchtime 15 minutes: Write a blog post. Send out another tweet (announcing the post preferably). Update status on social networks.
• Afternoon 15 minutes: Update status and tweet. Check for more blog comments and respond.
• Evening 15 minutes: Update status and tweet.

It’s a pretty simple strategy that aims to keep you in front of your fans throughout the day.

There are various tools that can help you do these things faster (like TweetDeck or Ping.fm, which let you update your social networks and Twitter at the same time).

There are also services where you can pre-schedule updates, spreading them out over the whole day even if you’re not online. Take advantage to the technology you have available to you to simplify and automate your social media efforts as much as is practically possible.

You might not have dedicated times to update your online activities. If you use a cell phone to update your status or to tweet, you’ll likely be able to post updates throughout the day. Or you might dedicate a couple hours each weekend to writing blog posts for the week.

This can make it quite a bit easier to stay updated without having to dedicate blocks of time to these activities. Just make sure you’re consistent, and that you post updates on a daily basis (keeping a daily checklist of sites to update can be helpful).

Keys to Internet Fame

So, you’ve got a Facebook account, a Twitter feed, and a blog, and you update them all regularly. Is that really all there is to it?

Well, yes and no. Becoming Internet Famous requires a bit more than just regular updates. There’s no tried-and-true formula that will work every time.

It’s going to depend on the platforms you use, how much time you can devote to your efforts, and a bit of luck. But here are some key things you can do to improve your odds.

• Let your personality shine through
  Everyone has a personality, and one key to setting yourself apart is to let yours show. Don’t be afraid to let your followers and fans see the real you. When someone feels like they’re dealing with a real person, rather than someone who’s faking it for attention, they’re more likely to become a true fan, someone who will become an advocate for you and your content and push it out to their own friends and followers (thereby creating an even bigger fanbase for you).
• Engage your followers
  When you start getting some Twitter followers or Facebook friends or blog commenters, make sure you engage with them. Have conversations. Ask for their input. Respond to what they’re saying. This makes people remember who you are more easily, and makes it more likely they’ll turn to you when they need advice in your area of expertise.
• Be passionate
  If you’re passionate about what you’re doing and what you’re talking about, that will be evident in the content you produce. Fans and followers like someone who is passionate about what they do; in fact, it can be contagious. If they see that you’re really into something, they’re more likely to want to find out why you love it so much and to become interested in it themselves.
• Make your fans care
  This is really an extension of the previous two, but give your fans a reason to care about what you’re doing. This is done through being authentic and building trust among your fans (so they know what you’re saying is real), being passionate about what you say and do, and asking for their input, advice, and take on what you’re doing. If you involve your followers in your online life, rather than simply using social media as a soapbox, you’ll quickly turn casual followers into fans.
• It’s a process
  You’re probably not going to gain Internet fame overnight. While there are some who have done it, many of them have gone on to become one-hit wonders, better known for some extreme antics, embarrassment, or humiliation than for anything worthwhile. Instead, look at the long view when it comes to building up a fan-base and really cultivating a following that will not only know who you are, but will care what you have to say.
• Know when to call it quits
  Not every effort you make online is going to be successful. Maybe you’ll find after doing a few podcasts that it’s just not your thing. Or maybe you’ll find that even though you’re enjoying something, it’s just not providing any results (make sure you give these things a few months though, as some take a bit longer to catch on). Maybe you’ll even decide that there just aren’t enough potential followers out there for your chosen niche (or that they’re all too preoccupied with someone else in your niche that you just can’t seem to outdo). In any case, know when it’s time to move on to something else. This doesn’t mean you need to give up your dream of being Internet famous, only that you need to re-evaluate how you’re going about it and adjust your strategy.

Apparently, there’s a global oil scam making Bernie Madoff look like a petty thief.

If serial entrepreneur and Seeking Alpha columnist Philip Davis is to be believed, the world is being scammed out of $2.5 trillion, 50 times greater than the sum Madoff took from the duped investors.

According to Davis, the scam starts in 2000 with the formation of the ICE – the Intercontinental Exchange. The ICE – founded by Goldman Sachs, Morgan Stanley, BP, Total, Shell, Deutsche Bank and Societe Generale – is an online commodities and futures marketplace that exists outside the US and operates free from the constraints of US laws.

After a Congressional investigation into energy trading in 2003, the ICE was found to be facilitating “round-trip” trades. This is where one firm sells energy to another, and then the second firm sells the same amount of energy back to the first company, at the same time and at the exact same price, as told by Davis.

No commodity ever changes hands

Quite shockingly no commodity ever changes hands, but the transactions still send a signal to the market, artificially boosting company revenue. Angry yet? There’s more.

Because the trading is unregulated by Washington, its difficult to gauge the scale on which “round-trip” trading takes place.

But when DMS Energy were investigated by Congress, the company admitted that 80 percent of its trades in 2001 were round-trip trades. This means 80 percent of all trades in that year were false trades. Not a drop of oil changed hands, but the balance sheets showed increased revenue.

The idea is to hike up commodity prices. For example, according to Davis, after the ICE turned commodity trading into a “speculative casino game where pricing was notional and contracts could be sold by people who never produced a thing, to people who didn’t need the things that were not produced”, Goldman Sachs were able to triple the price of commodities in just five years.

ICE can create artificial shortages and drive speculative demand

The beauty (or rather the horror) of the scam outlined by Davis is that because they control the oil markets, the ICE can create artificial shortages and drive speculative demand in order to charge consumers an extra dollar per gallon of gas. And whereas this may not seem like much, this $1 soon becomes $50 billion A MONTH as global drivers consume 1.7 billion gallons of gas every single day.

Whereas, at this stage, it would not be accurate or indeed wise to suggest what Philip Davis claims is either true or false, one cannot ignore the issue. There have been concerns for may years that global markets are controlled by a monopoly of mega-organizations, but there could be a strong case for suggesting the ICE is close to becoming just that – a super-organization with the power to push oil prices up or down.

Good luck Washington, you might just be getting a deluge of mail demanding answers.

The slide show below comes from SlideShare.net and gives a breakdown of the global oil scam.

Friday Night Hot Spot – The KRESS Nightclub & Rooftop

Official Movie Release Party for the Cast and Crew of the New Warner Brothers Movie Ninja Assassin and Special LIVE Performance

FEATURING: DJ Twist & DJ Five Star
FREE SUSHI and OPEN BAR Till 11PM Every Friday.

For Guest List and/or Bottle Service & Table Reservations
Text: 646.294.0054 or E-Mail jeff@massappealpr.com

Facebook: www.facebook.com/jefflombardo
Mass Appeal Website: www.massappealpr.com

-Dress to the nines! The door is tough so look your best.
-Keep a really good ratio. More girls than guys for this one.
-Bottle service suggested for guys that don’t bring girls.
-Arrive early. This is gonna fill up really fast.
-Tell them at the door that you’re on the Mass Appeal Guestlist

The Rooftop is known for high profile celebrity sightings and outstanding bottle service. The basement is known for performances and all night dancing.

*** Party Package 1 – $450 ***
*2 bottles of Marani Vodka
*1 bottle of Champagne
*6 comps

*** Party Package 2 – $700 ***
*1 bottle of Grey Goose
*1 bottle of Johnnie Walker Black or Hennessey
*8 comps/VIP admission

*** Party Package 3 – $800 ***
*1 bottle of Grey Goose
*1 bottle of Patron
*1 bottle of Champagne
*12 comps/VIP admission

*** Party Package 4 – $600 ***
*1 bottle of Grey Goose
*2 bottles of Champagne
*8 comps/VIP admission

**** Ladies Night Out” SPECIALS: ****

*** Party Package 1 – $500 ***
*2 bottles of Marani Vodka
*2 bottles of Moet “White Star” Chandon Champagne
*12 lady comps/VIP admission

*** Party Package 2 – $750 ***
*3 bottles of Marani Vodka
*3 bottles of Moet “White Star” Chandon Champagne
*18 lady comps/VIP admission

*** Dinner ***
Executive Chef Angel Guzman provides a full array of Pan-Asian and Japanese infused sushi and entrees from daily bento boxes to Kobe Rib Eye to Nigiri platters. Contact your favorite Whisper promoter today for dinner reservations

DINNER + BOTTLE SERVICE DEAL (pre-booked accommodations only)
10% off entire Bill for DINNER + BOTTLE SERVICE AFTER 10PM.

Choice of single bottle or any packages above.

KRESS – Known for his innovative and unique style, successful restaurateur and nightlife guru Mike Viscuso has created The Kress as the next Hollywood landmark. The Kress is an upscale dining and entertainment venue which boasts a full service restaurant lead by world renowned Executive Chef Travis Kamiyama with a carefully crafted cuisine menu with an Asian flare; a basement level lounge offering live entertainment and dance floor; a third level banquet and event center offering food and service, live entertainment and dance floor; and finally a spectacular design-driven rooftop lounge with cabanas and a 360 degree view of Los Angeles including the legendary Hollywood sign.