Get lost? Do you? Well, yet another bright young designer from the U.K is developing a system that will have tag and name exactly what your staring at. Google Vision is a conceptual product developed by Callum Peden, for the worlds favorite search engine. The product provides the user with a truly unique information hub by combining GPS, OLED technology and advanced image recognition in the form of a retractable screen device.
The Global Positioning System will see the end of wondering the streets asking for directions and the small roller ball will allow for easy navigation of the flexible screen. Brilliant for identifying landmarks whilst on holidays, Google vision acts as  a personal; tour guide.

As well as this, advanced image recognition will mean Google Vision can target well known landmarks. Then using the increased coverage of wireless internet, provide the user with information on their surroundings wherever they may be.

Apple’s VP Industrial Design about the change of design and the new challenges they are faced with. First time to watch and hear details about the development of Apple’s product design. Cutout of ‘Objectified’