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West Hollywood, Calif.

HOLLYWOOD sure loves a trilogy: “Star Wars,” “Lord of the Rings” and “Austin Powers” are perfect examples. The same is true in night life, where Crown Bar is the third cherry in a series of clubhouses to hit the jackpot with the on-the-make young turks in the entertainment business.

“I knew from TMZ it was one of the hot spots,” said Nataly Pierre, a 37-year- old fashion stylist, on a recent evening.Ms. Pierre goes out five times a week (“Is that bad?”) and had tried to get inside Crown Bar before, but with no luck.

On this crowded Saturday night she had two attractive French gal pals in tow from Paris — Voila! She was in.

Like its sister spots, the Dime (a dive that opened in 2003) and Winston’s (a two-year-old smaller lounge a few blocks away), Crown Bar lacks surface pretension. That is, except for the Alexander McQueen skull scarf the waitresses have to incorporate into their outfits.

“One of our friends asked, ‘Are those McQueen knockoffs?’ ” one of the owners, Chris Huvane, said of the accessories. “No, they’re the real thing.” (Mr. Huvane is also the West Coast editor of GQ.)

Despite the lack of laser lights or disco balls, sweaty guys with untucked oxford shirts and the women who love them danced to the Ting Tings and the Knife, with Ketel One and sodas in hand.

On weekend nights, the restaurant and lounge, with its upholstered walls and large banquettes that recall a hotel lobby from the 1940s, fills up fast.

Andy Fiscella, another owner, said he named Crown Bar after his favorite bar in Belfast.

“We don’t rely on celebrities,” said Mr. Fiscella, an actor who appears in a small role in the horror movie “Quarantine,” which opens next week. “I want neighborhood people.”

But neighborhood people here can mean anyone from the cast of “The Hills” — who seem to have commandeered Wednesday nights — to Ian Ziering of vintage “90210,” who held court recently, to A-listers like Keanu Reeves or Tom Cruise.

On one evening in late summer, Crown Bar had an Emmy winner.